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sexual charisma, as well as your specific business skills. Take your time and be generous.     To provide you with


a little help, I include a sample list for Antoinette Gorzak, a personal friend who has what she hopes is a good business idea: a slightly different approach to selling womens clothing. Youll get to know her better as we go along. Her strengths, weaknesses, fantasies and fears are surely different from yours. So, too, almost certainly, is the business she wants to start. So be sure to make your own lists-dont copy Antoinettes.     Antoinette Gorzak: My Strong and Weak Points     Strong Points (in no particular order)     1.Knowledge of all aspects of womens fashion business     2.Ability to translate abstract objectives into concrete steps     3.Good cook     4.Faithful friend and kind to animals     5.When I set a goal, I can be relentless in achieving it     6.Ability to make and keep good business friends-I have had many repeat customers at other jobs     Weak Points     1.Impatience     2.Dislike of repetitive detail     3.Romantic (is this a weak point in business?)     4.Tendency to postpone working on problems     5.Tendency to lose patience with fools (sometimes I carry this too far-especially when Im tired)             Your list of strong and weak points will help you see any obvious conflicts between your personality and the business youre in or want to start. For example, if you dont like being around people but plan to start a life insurance agency with you as the primary salesperson, you may have a personality clash with your business. The solution might be to find another part of the insurance business that doesnt require as much people contact.     Unfortunately, many people dont realize that their personalities will have a direct bearing on their business success. An example close to the experience of folks at Nolo involves bookstores. In the