and each question that applies to your business, youll present your business accurately and fairly.     For an example of a well-thought-out business, refer to the accompanying sample, which contains the first draft of Antoinettes Dress Shops business description. You will find three additional business descriptions in Appendices 1-3 at the back of the book.     a. General Business Questions     These questions apply to most small businesses. Feel free to skip any questions that dont pertain to you.     1.What problem do I solve for my customers? (You answered this question in detail in Section D2, above.)     2.Who is my typical (target) customer?     3.How will I communicate with my target customer?     4.What products and/or services will I provide? Are there any products or services my customers may expect me to provide that I dont plan to provide?     5.Where will my business be located?     6.Where will I buy the products I need?     7.What hours will I operate?     8.Who will work for me and how will they be paid?     9.Who will handle critical tasks like selling, ordering, bookkeeping, marketing and shipping?     10.How will I advertise and promote my business?     11.What are the competitions strengths and weaknesses?     12.How am I different from the competition, as seen through the eyes of my customers? (Make sure that you answer this question from a customers perspective and not from an owners point of view.)     b. Specific Business Questions     Some issues your business faces can be categorized by business type. Make sure your business description addresses both the general business questions that apply to your business and the questions specific to your type of business.