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WarningIf you plan to conduct operations in more than one category, be sure to use the specific questions for each type of business


that applies.     Retail     1.How will I keep abreast of fashion and taste in my field? 2.Does my location have enough drive-by or walk-by traffic to support my business, or must I rely on heavy advertising for sales?     3.Is it better to be in a shopping center with high rents and operating restrictions, or in a separate location with lower costs and less drive-by or walk-by traffic?     4.How much inventory will I buy in comparison to my expected sales revenues? (This is a critical question in the retail field and deserves your close attention.)     Wholesale     1.Which product lines will I carry in inventory and which will I order as required?     2.Will I carry accounts for my customers or work on cash only?     3.Are there any exclusive distributorships available to me?     4.Will I have to market all the products myself or will the manufacturers have marketing programs?     Service     1.Are my credentials and skills equal to or better than others in my field?     2.Can I sell my service as well as I can perform it?     3.Will I take work on speculation or will I insist on cash for each job?     4.Do I have a client list to begin with or will I start cold?     5.Am I better off associating with others or being independent?       Manufacturing     1.Does my manufacturing process create toxic or polluting materials? If so, how will I deal with them and what regulatory agencies handle them?     2.Is there a pool of readily available, affordable skilled labor where I want to locate?     3.Will I make products for inventory or per order?